Elevating the iShares Brand

Designed and built across multiple platforms from the web, native apps, to print, I was a part of the brand team responsible for all visual design for the product, iShares, at BlackRock. The most profound achievement was to design all 100+ system icons to be used across the product app. The most important task was to ensure that the icons worked as a suite across all the platforms, at multiple dimensions whilst also maintaining the BlackRock brand aesthetic.

The icons were designed to silhouette shapes and negative space in order to maintain consistency. After several iterations, working with the product team reviewing and testing on devices the final exported vectors were uploaded to the online assets system for the design and development teams to use.