Oracle Global Campaign
Global Campaigns is one of the most strategic actions for the Oracle brand to showcase and support its most important products and services. I was the Sr Brand Experience Designer for the digital campaign across the site. This entailed the series of creation of illustrations, design research, web design, infographics, data visualizations, photo editing, assets delivery, wireframes, etc.
The campaign ran over a period of six weeks split into three stages that were pertinent to product launches, designed and built at a component level. A new campaign landing page was created where digital and marketing traffic channels were driven to. A mix of content and commerce split into three distinguishable sections, the page contained both video and editorial imagery direct to detail product and service information. Working with cross-functional teams, from strategy to development, presented a fully responsive campaign experience that was launched.
Campaign Roadmap and Webflow
Ebooks
Ebooks are one of the campaign's essential assets, helping the audience understand our products. As a senior designer, I crafted and designed multiple ebooks, which contain typography, data vis, photo retouching, layout, conception, and production.
Impact
The campaigns delivered 6922 leads, and 40573 inquiries were generated. The KPI was 700 inquiries.
Through paid social channels, managed to generate 560 asset downloads that turned into 160 leads for a conversion of 28%, above the benchmark.